As I discussed in the last few posts I am going to show you what is important in your Web Stats and how to analyze them to make improvements to your marketing efforts.

Remember to log into your WebStats…

a) Log into your hosting account’s C-Panel
b) Click on your Web/FTP Stats.
c) Choose any of the Stat options, however I use Awstats.

Scroll down past the Robot/Spider Visitor stats and soon you will see…

Visits Duration

This statistic tells you how long your visitors are staying on your website and what percentage that is of the total number of visitors.

You want to see the Number of Visits sitting in the 2-5 or 5-15 minute ranges. This will indicate that your visitors are at more than likely reading your sales letter or scanning the page for your offer.

If they are staying on longer than 30 minutes it is probably because they have left your website open in their browser to perhaps come back to when they have time to read it or they are comparing your product to another.

If the length of time for each visit is too low then your traffic was probably not very targeted and when they got to your page it was not what they expected or were looking for.

You will want to keep your eyes peeled for my next post in a few days. Lesson #4 will explain why the Visits Duration numbers may be low.