This is the last post in my little series on analyzing your Web Stats to make improvements to your marketing efforts.   In your “make money from home” efforts you can use your Web Stats to fine tune and target your traffic generating tasks.

Remember to log into your WebStats…

a) Log into your hosting account’s C-Panel
b) Click on your Web/FTP Stats.
c) Choose any of the Stat options, however I use Awstats.

Scroll down past the Visits Duration stats and soon you will see…

Connect to Site From or Referring Sites

This is the real meat of all your WebStats. This will tell you “from where” your visitors are coming. Review this list carefully and be sure that you have the appropriate websites sending you traffic.

For example…if your site is about “Inner City Gardening” then you’re probably not going to get many sales conversions from visitors that come from HowToBuildABetterMotorcycle.com or EverythingInConcrete.com.

What you want to see are links from Google, Yahoo and the other search engines which will show your PPC campaign efforts and from the organic searches on those search engines.

You also want to see your social bookmarking sites like Stumbleupon and Digg where your blog’s social bookmarking tasks are at work.

Look for links from Yahoo Answers and from the forums you visit and post in regularly – these will be people who are following your link from your signature profile.

Also look for payoff for your work in article sites like Ezine Articles and GoArticles.

If you see sites that are not compatible with your product and it is sending you a ton of visitors then you will perhaps discount these visits from your sales conversion calculations.

These links are not bad for you in the sense that the search engine spiders will visit those other sites and see your backlink and visit your site more often – this will even help you rise in the organic searches if the backlink is from a high page-ranking site. However, these types of visits may not turn into a lot of sales.

You want to concentrate your efforts into getting relevant links from writing articles, posting in forums, posting in your blog, answering questions in Yahoo Answers, Yedda and other interactive sites. Don’t forget to put your product in ClickBank and pay a commission to affiliates that will send their targeted traffic to you.

Use your WebStats as a tool but do not become too obsessed. This tool will help you quantify the time and effort you are spending on traffic generation. Like a freight train, your results will be slow at first but will build momentum fast.