Obtaining traffic through organic search engine listings is the highest goal of a traffic building campaign.  Why?  Because organic searches that list your website near the top (page 1 or 2) allows you to reach visitors with ZERO cost to you.  Unlike Pay-Per-Click advertising, you have a chance that the browser looking up one of your keywords will see your site listed, visit and purchase your product.  All without paying for that visitor’s click.

Because this is the Holy Grail of traffic building, this goal does take time and effort to achieve.  But think of it as “sweat equity” instead of hard dollars invested.  You will spend time making sure the search engines (Google, Yahoo and Bing) see you as relevant to your chosen keywords.  But starting an online business is not a get rich quick scheme, it is a legitimate business that you must nurture and support.

The algorithms used by the search engines are constantly changing and evolving.  But one main ingredient exists for all of them.  The search engine spiders crawl millions of websites everyday looking for links (primarily anchor text)  to other sites, then they crawl those sites looking for content relevant to the anchor they followed.  You can gleam two ideas from this information:

1.  You need to have a lot of backlinks on other websites, preferably using anchor text links composed of your keywords.

2.  You need to have content on your site that is relevant to the anchor text you used.  For example, an anchor text link of  “how to make money from home” should link to a website that is legitimately selling a product or talking about making money from home.  Not to a site that sells a book on rehabbing shoulder injuries.

Before you start a backlink campaign read through your website content and study your keywords again.  Be sure that the keywords you will be using in your campaign are relevant to your website.

There are several methods to creating backlinks on popular sites.  Here are the ones I use:

1.  Become a member of several forums that are relevant to your products.  In your forum profile be sure to use every method to post your anchor text backlinks and your website.  This is important as your posts will either give you a signature block to use for advertising or they will allow the post readers to see your profile and perhaps follow your links.

Scroll through the different subjects and choose posts that are asking a questions or have a problem to solve.  Remember in forums you want to give more than you take so be helpful and considerate – the readers are real people and could become future customers.

Choose 3 to 5 forums total so you have time to become a valuable member of the posting community.

2.  Create an account with Yahoo Answers and Ask Yedda.  Both of these sites allow you to post answers to a wide variety of questions.  There is a qualifying period but eventually you will be able to advertise under your posts.

3.  There are many opinions on this subject but the rule of thumb is the higher the website Page Rank the better your backlink will be weighted by the search engines.  I subscribe to a service that provides the location of these high page rank sites.  I use this information to create my backlinks.  Each month I get a total of 50 backlinks on page rank 4 or higher sites.  It takes about 3 hours to complete all 50 but I have really seen some progress using this method.   For less that $10 per month, this is definitely worth the money.  Try it, I think you will like it!  High Page Rank Backlink Program

Building traffic is a never ending story.   You can always buy your traffic but FREE traffic is always best.

There are days when you sit down at your computer and you feel like a savant, where everything you touch turns to gold.  Your blog posts get listed, your PPC campaign is fine tuned and making conversions, your search engine rankings are rising and your customer emails are glorious.

Then there are days when you think you just can’t make one more post, you don’t even know if anyone knows you are out there, you just can’t imagine why this is so hard when it sounds so easy.

You’re not alone, every other person that has decided to blaze a new trail and start a new business has had both of these days, sometimes one right after another.  There are no guarantees in starting online business anymore than there are in a retail or service business.  As the owner you need to do your very best every day, even when it does not look like what you are doing is making any difference at all.  This is where goal setting, determination and believing in yourself comes together.

On your most frustrating days it may seem that it comes easy for everyone else but you.  But it only “seems” that way, learning how to make money from home is not about a get rich quick scheme – it is about choosing a lifestyle of independence and taking advantage of the very latest technology available, the Internet.

The one big difference between an online business and other “bricks and mortar” businesses is that there is the unique opportunity to make a small investment over a period of time and to truly use sweat equity to make it pay off.  Bricks and mortar stores take a much larger investment and thus are much riskier and less available to everyone.

Do not let a slow period get you down.  You know what works, we talk about it here on this blog every week.  All that is needed is the determination to stick with it and see the payoff develop.  You can do this!

There are various ways to earn money online, some are easy and some are more difficult.  Some would involve a large sum of cash and some would need very little start up cash. You can spend just 30 minutes a day and you will be able to earn money while at home.  However, the more time you devote to any business the faster your success will come.  The key to success online is TRAFFIC!  The more you have the better you will do.

Here are the 3 Traffic tips to help you earn money online:

Content

Fresh, informative, exceptional and relevant content can get on top of the search engines. You can come up with your own content and work whenever you wish.   Some people set a goal of 1 article per day or 3 blog posts per week.  Link your website to the blog and the search engines will give you credit for updating your content.

Use a service like Pingler.com or Ping-O-Matic.com to load your updated webpage and make sure the directories and search engines are notified that you have added new content.  This will bring the search engine spiders faster to your website, thus bringing your rankings higher and moving you up in the organic searches.

Keyword Density

The number of keywords or key phrases repeated in content is vital for your site to rank on the search engines. You will have to come up with a quality content that will not appear very repetitive so it will not be recognized as spam.   Naturally seed your content with your keywords, use them in context about 4 or 5 times on the page.

You want to use the keywords on:

Website

Seed your sales letter or informative content with your keywords.  Use your keyword as an anchor text to your home page.  The search engines will crawl your site looking for relevance to the keywords that you are trying to rank for.

Blogs

Same idea as with the website but it is much easier to update and will keep the old content in the archives.   Provide value in your blog posts.  Give more information to your customers than you feel comfortable with.  The key is to help people in your target market, give them more than they expect to receive.

Article Directories

This is the resource where you can send your content.  These sites are intended to entice people to read your content.  You need to write 300-500 word articles that are keyword rich and provide valuable information to your target market.  The idea is that the reader will appreciate your information and follow your resource link to your website for more information and to buy your product.   The keyword relevancy is important so that the customers that find you are very targeted and are looking for exactly what you provide.

Forums

If you do a search on Google for your keywords plus the word “forum” you will find several forums in your niche – depending on your niche there may be quite a lot.  Visit the more popular forums and read through it looking for number of members, activity level, and relevance to your niche.  Become a member of at least 5 forums and visit them daily looking for questions that you can offer assistance with.  Again, be helpful and many people will follow your signature link to your website.  Here you are looking for actual customers not just Backlinks to your website.  Do not spam these sites or you will be banned.  Give more than you expect to receive and the money will follow.

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There are thousands of people making money from home right now, do your homework, find a niche you love and then work at it every day.  Even a few minutes a day will keep you involved but try to dedicate at least 10 hours per week to get the most out of your new business.

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